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You can now use the Ad Optimizer in all countries where Amazon Advertising is available. We have added Australia (AU), Belgium (BE),  Brazil (BR), Japan (JP...

A campaign that has no active targets cannot be delivered and is returned with the status "Error". This is the case if during campaign creation th...

With today's release you will also see campaigns in the Ad Optimizer that are not in a portfolio. You can also filter them via the portfolio filter by s...

The "Copy as Draft" function allows copying a campaign with all basic settings into a pre-filled creation form to easily create a similar campaign...

We start the year off with a big release! Over the last few months we have completely redeveloped Ad Optimizer and we would like to introduce you to a bunch...

From now on you can also create and update your Sponsored Display (SD) campaigns with the ad format "Image" in Ad Optimizer. The following targeti...

With Ad Optimizer you can now create Sponsored Brands campaigns with the ad format "Store spotlight", so that you can drive traffic to your brand ...

Create Sponsored Products and Sponsored Brands campaigns with Product or Category targeting in Ad Optimizer.  Product targeting ASIN targeting ...

From now on, you can decide for keyword and product targeting campaigns if you want to use our automated target harvesting when creating campaigns or if you...

Ad Optimizer has been improved to provide more comprehensive support for individual strategies. It now enables the creation of specific goals and settings n...