Ad Optimizer has been improved to provide more comprehensive support for individual strategies. It now enables the creation of specific goals and settings not only at the campaign level, but also at the target level, providing greater flexibility and precision.
With our new beta feature Advanced target settings you can now adjust the targeting of your campaigns even more precisely, if desired. So, besides optimizing for the best campaign return, our Smart Bids algorithm will also allow for more strategic goals e.g. like visibility on a specific target / keyword.
Ad Optimizer now enables you to define separate minimum and maximum bids for specific targets or establish a dedicated target ACOS (“Focus TACOS”) to guide our Smart Bids algorithm towards your desired strategy, regardless of the campaign goal you have set.
Focus TACOS
The Focus TACOS allows you to set a separate target ACOS for a specific target/keyword, different from the campaign’s target ACOS. This way, you can increase the visibility on important keywords while still focussing on efficiently spending your budget.
Bid Range
By entering minimum and maximum bids you have the possibility to define a bid range for specific targets. This guarantees that our algorithm will set bids only within the defined range. It is also possible to establish a fixed bid for a target by setting minimum and maximum bid to the same value.
How can you define focus targets?
To establish advanced target settings, download the "advanced target settings" file in the Campaigns table under "Export". Here you can define the settings for each campaign and then upload it by using the import function. To make input easier for you, the file contains a second tab in which all your campaigns and associated portfolios are listed.