From now on you can also create and update your Sponsored Display (SD) campaigns with the ad format "Image" in Ad Optimizer. The following targeting options are available:
Contextual targeting: Product, Category
Audience targeting: Views remarketing, Purchases remarketing, Views + purchases remarketing
Creation via frontend
If you want to create single campaigns or multiple SD campaigns with the same creative settings, you can easily do so via our frontend in Ad Optimizer. Simply select "Sponsored Display" as the campaign type and then follow the steps in the form.
Creation/update with bulk import
You can also use our bulk import feature to create or update many SD campaigns with different settings at the same time. In the new campaign import template, you can enter your campaigns with all settings in the "SD (image)" tab and then upload them via the user interface in Ad Optimizer.