Why is Ad Optimizer's optimization logic so smart?
Smart Bids do not only take into account your target ACOS (TACOS), but also the available portfolio budget. This way we optimize your campaigns in the most efficient way and use the budget smartly throughout the day to avoid out-of-budget times. Ad Optimizer always tries to reach your TACOS (main goal). If this goal is achieved, and Ad Optimizer notices that budget is scarce, it will also take this fact into account and try to reach even more efficient ACOS by reducing bids. This allows your portfolios to stay in budget all day, and achieve the lowest ACOS possible.
This logic does not only work for campaigns created in Ad Optimizer, but also allows you to have bids optimized by Ad Optimizer, even if you had created the campaign outside of Ad Optimizer (meaning directly on Amazon). You only need to add a Target ACOS for the respective campaigns, and move them to one of metoda's portfolios, and both bids and available budget will be optimized by the Ad Optimizer.
Our Best Practice
We recommend using the Smart Bids logic for campaigns that are managed within a metoda-Portfolio.
- Go to the Ad Optimizer and create a portfolio with a corresponding budget.
- Go to the Amazon Advertising Console and move the corresponding campaigns to a portfolio created in Ad Optimizer (it might take some minutes until new portfolios show up in your Amazon Advertising Console).
- Go back to the campaigns table in Ad Optimizer and enter a target (TACOS).
Note: If you set the TACOS to "0" or delete the value, the automatic optimization of the campaign will be deactivated again. Please note that in this case, the campaign stays active and causes costs in the portfolio - Ad Optimizer only stops optimizing bids. Bids remain exactly as they were before