Campaign Management: How to adjust the Target ACoS (TACoS) of a campaign?

There are multiple options to adjust the TACoS of a campaign: 

Option 1: directly in the TACoS field in the campaigns table:



Option 2: for multiple campaigns at once via the bulk actions menu:

  • Make sure that all campaigns are selected.  


 

Option 3: Use the bulk import sheet

  • Export the bulk import template:


  • Set a new TACOS


  • Upload the updated Bulk sheet


In the following article, you can find additional information about other changes you can make in Ad Optimizer: